SAN DIEGO, CA, UNITED STATES, August 14, 2023/EINPresswire.com
In a groundbreaking move poised to reshape the landscape of artificial intelligence and content creation, Verance, a seasoned veteran in the technology industry, announced its pivotal role in providing watermark technology and cloud services specifically designed to tackle the intricate challenges posed by generative AI systems. With an impressive thirty-year history in technology development and a robust intellectual property portfolio, Verance is well-equipped to address the copyright and authenticity issues plaguing the burgeoning field of AI-generated content.
The cornerstone of Verance’s contribution is its watermark technology, a proven solution that has garnered global recognition and adoption over the past two decades. This technology has been seamlessly integrated into more than five hundred million consumer devices, rendering Verance uniquely positioned to support the Generative AI industry.
Notably, Verance’s announcement aligns with recent calls from Congress and an important declaration made on July 21, 2023, by the Biden Administration. In response to these collective efforts, major players in the AI sector, including Amazon, Anthropic, Google, Inflection, Meta, Microsoft, and OpenAI, have willingly committed to incorporating watermarking into AI-generated content. This voluntary commitment is aimed at enhancing the security and integrity of AI technology by distinguishing between AI and non-AI content.
Critical to the success of this endeavor is the requirement for watermarks inserted into Generative AI content to be imperceptible, robust, and secure. Verance’s watermark technology not only fulfills these criteria but also boasts a proven track record of identifying and safeguarding billions of dollars’ worth of content. This accomplishment is attributed to its cutting-edge psychoacoustic and psychovisual techniques, which effectively conceal data within content while withstanding challenges such as reprocessing, redistribution, and circumvention attacks.
The application of Verance’s watermark technology extends beyond Hollywood, where it has been widely adopted for use in motion pictures. This innovative solution has also found its place in television standards across the United States, Europe, and forty other countries worldwide.
Nil Shah, CEO of Verance, stated, “As the recognized leader in watermarking, Verance is uniquely positioned to accelerate AI watermark implementations with the top watermark IP portfolio in history and the largest installed base of devices detecting watermarks in the world. Our IP and best-in-class knowledge in this space is allowing us to utilize tailored watermark techniques that are applicable to multiple forms of AI-generated content including video, audio, speech, music, and text. Broadly accepted by the largest content companies in the world, we are experts at imperceptible watermarks having passed expert-level quality assessments and winning an Emmy award for our efforts.”
Verance’s watermark technology is embodied in its global watermarking platform, Verance Aspect™. This platform facilitates dynamic features on broadcast television, enabling activities such as sports betting, interactive advertising, and engagement across various screens and distribution channels. Aspect is fully compatible with industry standards including ATSC 3.0 and HbbTV and is seamlessly integrated into the existing ATSC 1.0 broadcasting environment. Noteworthy television programmers across the United States, such as FOX, Graham, Gray, Sinclair, PBS affiliates, and Capitol Broadcasting, have successfully implemented Aspect.
Verance’s innovation doesn’t stop at watermark technology; their content measurement and enhancement technologies have set industry benchmarks for television, movies, and music. With an impressive track record of adoption by over 100 leading technology and entertainment companies, and deployment in more than 500 million consumer products globally, Verance has truly established itself as a trailblazer in the realm of AI-generated content protection.